ON THE
ROAD
PEOPLE
THE LONG JOURNEY OF A GREAT BRAND
ON THE
ROAD
PEOPLE
THE LONG JOURNEY OF A GREAT BRAND
WEAR
AN ‘80S
ICON
THE VERY CURRENT 1980's
THIS IS NOT ABOUT A BRAND.
THIS IS ABOUT A STORY.
The story of a generation - the Paninari - who, forty years ago, gathered in front of the Burghy
in Piazza San Babila, Milan, with a clear goal: to be noticed. Young rebels defying
conventions, avid listeners of new wave and synth pop, and undisputed creators of a style
that, among all the major brands of the era, placed one above the rest: Americanino.
THE LOGO ALSO BECAME A CULT SYMBOL,
FEATURING THE STYLIZED PROFILE OF TWO
NATIVE AMERICANS FACING OPPOSITE
DIRECTIONS.
A symbol that has remained in the collective imagination,
representing the two sides of history: America and Europe,
tradition and progress, the past and the future, the masculine
and the feminine. The tension between opposites becomes
the force that fuels the evolution of the brand and enriches
its product.
NATURAL ATTITUDE.
CHOOSING AMERICANINO
MEANS WEARING FREEDOM.
Staying out till sunset, strumming a guitar around a campfire.
You live the neighbourhood, you ride the urban waves but nature
is something else. And that’s where you return. A house in the
countryside, a bike or a camper it doesn’t matter as long as there’s
sun, wind, rain and snow.
Because to truly find yourself, you must go back to the wild.
OUTDOOR
LIFE,
ALWAYS.
AMERICANINO: THE CASUAL BRAND FOR
THOSE WHO DARE TO EXPRESS THEMSELVES
WITHOUT LIMITS, ANYTIME AND ANYWHERE.
Americanino speaks to those who love timeless vintage style
but refuse to compromise on the quality of a new product.
It still looks to the future, as it always as it always has, aware
of its potential to captivate both nostalgic enthusiasts and new
generations.
BE YOURSELF.
NEVER FOR FASHION.