ON THE
ROAD
PEOPLE
THE LONG JOURNEY OF A GREAT BRAND
ON THE
ROAD
PEOPLE
THE LONG JOURNEY OF A GREAT BRAND
THE NEW LIFE
OF AN ’80s ICON
THIS IS NOT ABOUT A BRAND, IT’S ABOUT A STORY.
The story of a generation—the Paninari—who, forty years ago, gathered in front of Burghy in Piazza San Babila, Milan, with one clear goal: to stand out. Young rebels against convention, avid listeners of new wave and synth pop, undisputed creators of a look that—among all the most iconic brands of the time—placed one above the rest: Americanino. That brand is still here for you.
THE LOGO ALSO BECAME A CULT ICON, FEATURING A STYLIZED
PROFILE OF TWO NATIVE AMERICANS PLACED SIDE BY SIDE, FACING
IN OPPOSITE DIRECTIONS.
A symbol that has remained in the collective imagination, representing the two faces of history:
America and Europe, tradition and progress, past and future, masculine and feminine. The tension
between opposites becomes the force that drives the brand’s evolution and enriches its products.
NATURAL ATTITUDE
THOSE WHO WEAR AMERICANINO
CHOOSE FREEDOM
Staying out until sunset, playing guitar by a bonfire.
Living the neighborhood, riding the urban waves—but nature is something else.
And that’s where you return. A countryside home, a motorbike or a camper—what matters is the sun, the wind, the rain, the snow. Because to truly discover yourself, you have to go back to the wild.
OUTDOOR
AS A WAY
OF LIFE
SHOES THAT TAKE YOU FURTHER THAN YOU HAD EVER IMAGINED, LEAVING YOU WITH ONLY THE PLEASURE OF THE JOURNEY.
Americanino is the brand for those who take their steps off the beaten path, escaping boredom to discover new inspiration. All the emotion of comfort, all the practicality of design. Keep an eye on the new collections and our best sellers to assure you always have your favourite shoes in your wardrobe.
BE YOURSELF.
NEVER FOR FASHION.